Re-defining Brand Communication through the power of Music and Artistry
About
You are a product of the pop cultural influences around you. Films, shows, music, art etc. Brands are a part of this ecosystem. If done correctly, brands can be an enjoyable and impactful part of this puzzle. We truly believe that music and artists are the key to unlocking a brand’s cultural potential.
X& is a Music Culture Agency, powered by global leading music company Universal Music Publishing Group.
We’re here to re-define brand communication through the power of music and artistry.
X& helps brands to find their cultural voice by not only quoting pop-culture in an environment of music, games, fashion and film, but to become an authentic part of it. We do this by providing direct access to the highest level of artistic expression as well as expert data and consumer insights to fuel your culture marketing on a national and global scale.
X&Berlin Collective
General Manager
Niko Floss
Creative Director
Jannis Block
Head of Strategy
Moritz Bommert
Creative Strategy & Account Manager
Anna Huschke
Culture Consultant (Freelance)