Artist

Kasi

Agency

Scholz & Friends Hamburg

Purpose

E WIE EINFACH aimed to emotionally charge its brand communication and authentically engage with the Gen Z audience. Through music, storytelling, and emotions, the campaign sought to make energy a lifestyle experience and bring the brand promise to life.

Approach

Together with rising German artist Kasi, one of the most exciting new voices in the German music landscape, the campaign “Fühl ich” was launched. The centerpiece is the music video for the song of the same name, which also serves as the campaign’s motto. Kasi documented the video shoot exclusively across his social channels, offering behind-the-scenes insights to his community. The campaign runs cross-channel on social media, streaming platforms, and digital out-of-home.