Artist

SUGABABES x DJ HEARTSTRING

Agency

SAATCHI & SAATCHI LDN

Purpose

For its new Gen-Z Europe campaign „Summer to remember“ Telekom in collaboration with Telekom Electronic Beats and Music Culture agency X& wanted to create an unforgettable kick-off event and campaign soundtrack to celebrate the nostalgia feeling among younger generations today.

Approach

By forging an artist collaboration between one of today’s most wanted DJ duos, DJ HEARTSTRING and the legendary Sugababes, we created a ravey new remix of the all-time classic “Push the Button” as campaign soundtrack. The remix was celebrated with a unique surprise event at a late-night shop in the city’s vibrant Friedrichshain-Kreuzberg district where both acts performed together. The event is part of a series of free music experiences all summer long across Europe.