Artist

FUTUREBAE

Agency

ANTONI

Purpose

To launch a new product range, addressing a young target audience, Treets teamed up with ad-agency antoni and music culture consultancy X& to create a colourful music-first campaign starring the upcoming Gen-Z artist „futurebae“.

Approach

The music first campaign features the music video for the song “Million Dollar Candy Smile” – a song specially produced for the brand. While the song is officially available on Music DSPs, the music video serves as the basis for the campaign’s short commercials rotating on social media. This the recipe for successful music-first campaign – the needless interplay between artist, product and fanbase.